03. September 2026 Caffeine-free Pepsi MAX Take it caffeine-free. New Caffeine-Free Pepsi MAX is here. Same great taste – without the caffeine.
03. September 2026 COLLAB Cherry Cherry COLLAB is now available in all stores and from Ölgerðin’s online store. Can you resist the temptation?
03. September 2026 Sleek cans out of stock In recent years, slim cans have become the dominant format in Iceland’s soft drink market. Known as “sleek” cans, they a ...
31. August 2026 Bera hf. Warehouse at Hólmsheiði - Tender for construction works JTV, on behalf of Bera hf., Reg. No. 420369-7789, invites applications for participation in a restricted design-build te ...
19. August 2026 UPP with Blood Orange and Pineapple Flavour We’re excited to introduce a new flavour of the freshest way to get your protein: UPP Blood Orange & Pineapple. UPP con ...
24. July 2026 Put Yourself on the Map with COLLAB and 66°NORTH Where did summer take you? This summer, we’re mapping journeys across Iceland. Join in, add your adventure to the map an ...
24. July 2026 Floridana’s New Look Our fresh Floridana juices in plastic bottles have been given a brand-new, refreshing look! The same great-quality juice ...
16. July 2026 Collab Partners with 66°North A new Collab flavour has been launched in collaboration with Icelandic outdoor brand 66°North, which is celebrating its ...
14. July 2026 Ölgerðin Achieves ISO 14001 Certification Ölgerðin has received ISO 14001 certification, an internationally recognized standard for environmental management. The ...
13. July 2026 Two New Sugar-Free Flavours of Egils Djús We’re always bursting with flavour with Egils Djús, and now we’re welcoming two new summery flavours! Both are sugar-fre ...
08. July 2026 Frozen Dessert Is a Hit The new Asía fruit ice cream has received an excellent response since launching at Krónan. Demand has exceeded expectati ...
08. July 2026 Luxeklubburinn’s Wedding Magazine We are incredibly excited to introduce Luxeklubburinn’s first digital magazine – The Wedding Issue. The magazine is fil ...
01. July 2026 Borg Brugghús and KALEO launch new collaboration beer: Hey Gringo. Borg Brugghús and KALEO have joined forces to create a new collaboration beer, Hey Gringo, named after the band’s song o ...
26. June 2026 Bryndís appointed Brand Manager for Pepsi in Iceland Bryndís Thelma Jónasdóttir has been appointed the new Brand Manager for Pepsi in Iceland. Bryndís has spent the past nin ...
26. June 2026 Tröll Ferðaþjónusta acquires Ísbúð Vesturbæjar The tourism company Tröll Ferðaþjónusta has reached an agreement to acquire Ísbúð Vesturbæjar from Kjarnavörur, a subsid ...
